Testimonial: Booking.com

Why do you like working with Voicebooking?

‘Without Voicebooking, we wouldn’t be able to do what we do now. We have a lot of experience with companies like Voicebooking, but so far none have surpassed them in quality, diversity of voices and cost efficiency. Voicebooking were willing to modify their studio facilities and production process, especially for Booking.com. They are a reliable partner and are always open to improving their, or our processes. Our partnership and their consistent quality never cease to amaze us. They never let us down.’

What recent project are you most proud of, and why?

‘ There isn’t one specific project that comes to mind. Our productions are all so different and each comes with its own unique challenges. However, I am proud of our production process. We have perfected an efficient process that allows us to consistently deliver high-quality, creative work. Thanks to partners such as Voicebooking, we can quickly alternate between projects, stay flexible and have full control over all our brand expressions.’

What is your approach to both the creative and production process?

‘ We have implemented a process inspired by agile working. We work with small teams of creatives, producers and brand or communications managers, who are heavily involved in the whole process of deliverables from start to finish. All the knowledge we have accumulated is utilised and shared. It’s important that everyone is flexible and open to this. Data-driven decision making is part of our DNA. Testing and optimisation is a continuous process at Booking.com.’

How is that different to how other, comparable companies work?

‘I think that our global in-house production team has showed that we have gained more control over the creative and production processes, the testing, localising and optimising of our brand expressions. This allows us to operate faster and reduce costs, while still producing high-quality work.’

They are a reliable partner and are always open to improving their, or our processes. Our partnership and their consistent quality never cease to amaze us. They never let us down.’

What inspires you in your work?

‘ Finding simple solutions to complex problems energises me. Compiling the right team is crucial for this. I always get a kick out of a project being successful, when people said it wouldn’t work. Sometimes, we’re still met with some resistance when we decide to produce certain projects in-house, but when the whole process of briefing, creative development and testing is finalised within 3 weeks, the benefits are clear.’

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What trends and developments do you predict in the near future?

‘Brand entertainment is going to be huge. The ‘newer’ generation wants to be entertained and luckily, that fits in perfectly with our core business: travel and recreation. ‘Sending’ alone just isn’t enough anymore. We’ll need to compete with major players like Netflix and Amazon. I think that appreciating production talent and treating them with respect is crucial to this. In short, the development of brand expressions goes hand in hand with having the right team and keeping them close – like real partners.’

What made you laugh at work recently?

‘Having a sense of humour is important in our team. With so many different nationalities, you come across all kinds of humour. Recently, after a long journey in economy class for a production, we asked easyJet for an upgrade and the woman working on the counter asked us, very seriously, ‘when you say “an upgrade” – what exactly did you have in mind?’…’