An ad jingle can go a long way, despite how modern ads have been slowly phasing them out. Let’s take a trip down memory lane and explore some of the best, catchy ad jingles aired in the UK & US.
Cash Converters
Cash Converters is a pawn shop chain common in the UK and USA. Each region has localised adverts for their population, each of which come with their own unique, memorable jingles.
UK version
The UK version has flute elements that play a familiar tune, following the same melody as their original jingle: “Cash con-verters…”, which I can’t seem to find anywhere, or maybe the jingle made me imagine the lyrics…
US version
In typical US fashion, there’s more production budget behind their jingle, covering their main USPs in a rap song. Credits to jingleandcompany.com behind this one.
Eastern Motors
An ad that was most popular among the US people, mainly those within the East Coast, Eastern Motors was an iconic tv jingle. One of the better, more catchy ones on the list, with Mexican-style trumpets setting the scene.
This iconic ad jingle was written by Ray Lewis, LaVar Arrington, Clinton Portis!
GoCompare
One of the most iconic car insurance ad campaigns in the UK.
This advert, more specifically the chorus of the following jingle, became the official sound to represent GoCompare for a good decade after its release.
Go Compaaaaaaare!
Nowadays they don’t use the same jingle, but they have a similar looking Italian opera singer guy in the more modern commercials. With the reputation he built for the brand, he doesn’t even have to sing anymore, you see him and the song starts in your head.
Compare The Market
The notorious meerkat, otherwise known as “Sergei” sharply rose in popularity following a smart marketing campaign highlighting the amount of visitors looking for Comparethemarket.com, but mis-spelling the site as Comparethemeerkat.com.
Prior to the meerkat character stealing the spotlight, the original slogan was a typical jolly: “Compare the market, dot com!”, as shown in the ad below.
That genius ad campaign got them to a point where they simply show a meerkat on screen and we know it’s talking about Compare The Market.
McDonald’s: I’m lovin’ it
One of the most popular phrases in the world, the iconic catchphrase: I’m lovin’ it.
Made popular by the talented artists Pusha T and Justin Timberlake, a shortened version of the song was used as the company’s official jingle.
We’ve all heard the iconic, 4-syllable slogan before:
“da-da-da-da-da… I’m lovin’ it!”, still popular to this day. Check out this 5 second clip to take a trip down memory lane.
Nowadays ads still play the melody, just not always the traditional vocal one. One of the few slogans that people worldwide likely know.
Moonpig.com
Any non-UK visitor reading this is probably really confused as to what the hell “Moonpig” is. For those from the rest of the world, Moonpig is like Hallmark, a custom greeting card company, except, completely online.
The company was made popular with their simple but effective, regularly aired commercial with the infamous jingle: “Moonpig.com!”. Below you can view the same commercial millions of people in the UK grew up with.
Simple, but effective right?
Meow Mix
This one’s old but gold for those from the USA. A smart play on words with their catchphrase: “it’s the only brand cats ask for by name.”
Check out this advert aired for years with the memorable jingle, love it or hate it…
Nowadays the sound is still sometimes used in Tiktok videos and reels all over the internet, but mainly for viral cat videos.
Webuyanycar.com
This was another memorable UK ad campaign that swiftly grew in popularity with the simpl;e lyrics: “We-Buy-Any-Car, dot com!”
Check out the original British favourite:
A bit outdated for the Gen Z audience reading this, but as an older Gen Z member I still remember this from my childhood.
The importance of sound identity for branding
We at Voicebooking understand the importance of sound identity when it comes to your audio projects. That’s why you get professional audio production with every project you book through our platform.
Sound identity goes way beyond just production, it also takes other elements such as sound design into account. It’s key for enticing the audience, targeting their emotions and senses, mainly people’s natural love for melody, and sense of humour.
We hope you enjoyed this post on the most iconic commercial jingles, check out our other blogs here.
